diff --git a/config/json/author-map.js b/config/json/author-map.js
index 3838f08b..e191272e 100644
--- a/config/json/author-map.js
+++ b/config/json/author-map.js
@@ -1,4 +1,6 @@
 export default {
+  "https://bradfrost.com": "Brad Frost",
+  "https://www.bradfrost.com": "Brad Frost",
   "https://theverge.com": "The Verge",
   "https://www.theverge.com": "The Verge",
   "https://www.theguardian.com": "The Guardian",
diff --git a/src/links/2024/2024-04-24-it’s-the-end-of-the-web-as-we-know-it.md b/src/links/2024/2024-04-24-it’s-the-end-of-the-web-as-we-know-it.md
new file mode 100644
index 00000000..240df4c0
--- /dev/null
+++ b/src/links/2024/2024-04-24-it’s-the-end-of-the-web-as-we-know-it.md
@@ -0,0 +1,7 @@
+---
+title: "It's the End of the Web as We Know It"
+date: "2024-04-24T08:22:21-07:00"
+tags: [AI, tech]
+description: "Here’s a pretty damning read about LLMs’ impact on the web. Just how SEO produced an extremely lucrative-yet-icky industry, optimizing web content for AI models seems inevitable."
+link: "https://bradfrost.com/blog/link/its-the-end-of-the-web-as-we-know-it/"
+---
\ No newline at end of file